Bookings only happened by phone
There was no way to book outside work hours. A customer who decided at 9pm had to remember to call the next morning — and many never did.
Projects — Fern & Pine Cleaning Co.
A booking-first website for a Raleigh cleaning crew
Fern & Pine is a small Raleigh cleaning crew with a steady round of regular homes. Before the website, every booking started with a phone call — and every call started with the same ten minutes of questions. The demo site answers those questions before anyone picks up the phone.
- Industry
- House cleaning
- Location
- Raleigh, NC
- Service
- Website design + build
- Type
- Demo — illustrative
The problem
What was getting in the way.
A good crew with no website loses work in three quiet ways: calls that never come, questions asked twice, and strangers who never learn to trust the name.
No prices, no services, anywhere to read
Nothing said what a clean costs or what it includes. Every caller needed the same explanation, and shoppers who wanted a quick answer simply moved on.
Nothing showed the crew or the work
A first-time customer was asked to hand over their house keys to a name they had never seen. No photos, no words from past customers, no reason to say yes.
The solution
What we built.
The site is built around one job: turn a visitor into a booked clean before they leave the page — then give them the details that make the booking feel safe.
Booking on the hero, in two minutes
A booking widget sits beside the headline: pick a service, a date, and a time, and get a confirmation on the spot. In the demo the booking is illustrative — it sends nowhere.
Four services, plainly described
Recurring, deep, move-in/move-out, and office cleaning each get a plain description of what is included — plus a how-it-works section that walks through a visit step by step.
Faces and words that build trust
Crew photos, a section on what makes this crew different, and clearly labelled fictional testimonials give a stranger something to hold on to before the first clean.
The result
What the demo shows.
The demo is live to look at: a visitor can see the services, use the booking widget, and reach the contact options in under a minute. Nothing here is a real result — Fern & Pine is a fictional business, and the site exists to show the work, not to claim bookings, revenue, or reviews that never happened.
Demo — illustrative: Fern & Pine Cleaning Co. is a fictional business. The demo is free to look at; the form on it sends nowhere and no real booking is made.
Next step — Get a quote
Your business, told the same way.
Get a quote for your project. If the proposal earns a yes, your business becomes one of the first real projects on this page.