Projects — Fern & Floor Cleaning Co.

Prices on the page, so callers already know the answer

Fern & Floor cleans homes across Raleigh and Wake County with the same small team each visit. The business was steady, but every new customer started the same way: a phone call to ask what it costs. The demo site puts that answer where shoppers can read it.

Industry
House cleaning
Location
Raleigh, NC
Service
Website design + build
Type
Demo — illustrative
Fern & Floor demo homepage — dark navy header and hero headline

The problem

What was getting in the way.

When prices live only in the owner's head, the phone becomes the price list — and every unanswered call is a customer who never comes back.

Problem 1

Prices were a phone call away

Nobody could see what a clean costs without ringing first. Shoppers comparing two or three cleaners picked the one whose price was already on the screen.

Problem 2

Nobody knew what a clean includes

Without a written list, a regular clean meant one thing to the crew and another to the customer — and the difference only showed up on the day.

Problem 3

Booking meant phone tag

There was no form and no written confirmation. A missed call meant a lost evening of back-and-forth before a date was ever set.

The solution

What we built.

The site answers the three questions every shopper asks — what does it cost, what do I get, and how do I book — in that order, on one page.

Solution 1

Starting prices on the service cards

Regular cleaning from $26 a month, deep and end-of-tenancy from $150 a month — shown on the cards themselves, labelled as the demo's starting prices.

Solution 2

Every service lists what is included

Each card carries a short checklist — rooms, ovens and fridges, cupboards, the deposit-friendly move-out list — so the customer knows the scope before booking.

Solution 3

Four steps to a booked clean

A how-to-book section walks through the four steps, and the contact section pairs a form with phone and WhatsApp buttons and the full service area.

Fern & Floor demo — why customers choose the crew, three promises

The result

What the demo shows.

The demo is live to look at: a visitor can read the prices, check what each clean includes, and see the four booking steps without calling anyone. Nothing here is a real result — Fern & Floor is a fictional business, and the site exists to show the work, not to claim bookings, revenue, or reviews that never happened.

Demo — illustrative: Fern & Floor Cleaning Co. is a fictional business. The demo is free to look at; the form on it sends nowhere and no real booking is made.

Next step — Get a quote

Your business, told the same way.

Get a quote for your project. If the proposal earns a yes, your business becomes one of the first real projects on this page.